Caroline Kölln
Marketing & Strategy
Growth leader in marketing, strategy & acquisition. Lead 1 of 4 Paid Media pods at Vervaunt, driving performance, retention & multi-channel growth in a fast-paced environment.
Some of the great clients I've worked with...
Why work with me?
9 years of Growth Marketing experience, with recent focus on D2C across Luxury Fashion, Cosmetics, and Homeware.
I specialise in transforming client growth goals into structured, outcome-led paid media strategies - from forecasting through to in-year optimisation. My core focus is cross-channel integration, measurement, and building teams that prioritise impact over activity. I remove blockers, adapt my management style to each individual, and cut through noise to find where value is genuinely added. I build long-term senior client relationships grounded in trust, translating needs quickly so teams can act with clarity.
I specialise in transforming client growth goals into structured, outcome-led paid media strategies - from forecasting through to in-year optimisation. My core focus is cross-channel integration, measurement, and building teams that prioritise impact over activity. I remove blockers, adapt my management style to each individual, and cut through noise to find where value is genuinely added. I build long-term senior client relationships grounded in trust, translating needs quickly so teams can act with clarity.
Why work with me?
9 years of Growth Marketing experience, with recent focus on D2C across Luxury Fashion, Cosmetics, and Homeware.
I specialise in transforming client growth goals into structured, outcome-led paid media strategies - from forecasting through to in-year optimisation. My core focus is cross-channel integration, measurement, and building teams that prioritise impact over activity. I remove blockers, adapt my management style to each individual, and cut through noise to find where value is genuinely added. I build long-term senior client relationships grounded in trust, translating needs quickly so teams can act with clarity.
I specialise in transforming client growth goals into structured, outcome-led paid media strategies - from forecasting through to in-year optimisation. My core focus is cross-channel integration, measurement, and building teams that prioritise impact over activity. I remove blockers, adapt my management style to each individual, and cut through noise to find where value is genuinely added. I build long-term senior client relationships grounded in trust, translating needs quickly so teams can act with clarity.
Outside Work
Grew up in California but half German & Polish by nationality. A UK resident since University, and now a citizen!
Hobbies-wise: former semi-pro tennis player, now into padel, snowboarding, pilates, roller skating, & lime bikes.
Hobbies-wise: former semi-pro tennis player, now into padel, snowboarding, pilates, roller skating, & lime bikes.
Get in touch
Email
caroline@kolln.co
Website
kolln.co
LinkedIn
/in/carolinekolln
2024 - Present
VervauntAccount Director
Account Director
Lead a pod of 11 across 17 clients, managing £20M in annual spend and £250M in revenue for luxury fashion brands. Manage pod commercials including revenue growth, resourcing and GPM ratios, and own senior client relationships across contract refreshes and cross-sells.
Direct Vervaunt's agency relationship with Meta, and championed the agency's creative diversity whitepaper - shaping best practice and thought leadership. Hosted the main stage at Pulse in London and New York, and ran seminars on measurement and creative diversification. Vervaunt Energy-Award winner 5 years in a row.
Direct Vervaunt's agency relationship with Meta, and championed the agency's creative diversity whitepaper - shaping best practice and thought leadership. Hosted the main stage at Pulse in London and New York, and ran seminars on measurement and creative diversification. Vervaunt Energy-Award winner 5 years in a row.
2023 - 2024
VervauntPerformance Team Lead
Performance Team Lead
Managed a team of 5, driving integrated performance marketing strategies from leading pitches to ongoing delivery. Used MMM, Diminishing Returns, MER, and P&L analysis to optimise CAC and forecasting.
2020 - 2023
VervauntSenior Paid Media Consultant
Senior Paid Media Consultant
Led a team of 2 across Meta, Pinterest, TikTok, Google, and Microsoft Ads. Scope went beyond ad platforms, including management of product feeds, CRM audiences, tracking, and organic/paid synergies.
2019 - 2020
YardlinkMarketing Associate
Marketing Associate
Led digital marketing strategy working directly with the founder. Rebuilt Google & Microsoft Ads, cutting CPA by 53%. Automated reporting with VBA, saving 5+ hours weekly. Built offline tracking, Unbounce landing pages, and a custom bidding system.
2018 - 2019
Essence MediaComSearch Planner Buyer
Search Planner Buyer
Managed £9M+ budgets across 8 accounts, optimising Paid Search.
2017 - 2018
TravelopeiaPPC Specialist - German Accounts
PPC Specialist - German Accounts
Proficient in Google Ads, Data Studio, Google Analytics, and DoubleClick.
2014 – 2017
University College LondonEconomics & Business, BA
Economics & Business, BA
Included calculus, game theory, and statistics.
2012 – 2014
Aloha College MarbellaIB Diploma (44/45)
IB Diploma (44/45)
Higher Level: Maths, Business & German. House Captain, Model UN participant.
Languages & SkillsEnglish, German, Spanish.
Excel, VBA, Python, SQL.
English, German, Spanish.
Excel, VBA, Python, SQL.
Outside Work
Grew up in California but half German & Polish by nationality. A UK resident since University, and now a citizen!
Hobbies-wise: former semi-pro tennis player, now into padel, snowboarding, pilates, roller skating, & lime bikes.
Hobbies-wise: former semi-pro tennis player, now into padel, snowboarding, pilates, roller skating, & lime bikes.