Caroline Kölln
Marketing & Strategy
Growth leader in marketing, strategy & acquisition. Lead 1 of 3 Paid Media pods at Vervaunt, driving performance, retention & multi-channel growth in a fast-paced environment.
Some of the great clients I've worked with...
Why work with me?
8 years of Growth & Performance Marketing experience, in-house and at agencies, spanning multiple industries including Luxury Fashion, Cosmetics, Homeware, Automobiles, and Construction.
I specialize in customer acquisition, retention, and lifetime value (LTV) optimization, leveraging performance marketing to drive sustainable growth. While I have experience with CRM, affiliates, and SEO through client work, my core focus is on multi-channel strategies, international expansion, and scaling high-performing teams. I thrive on mentoring talent, building processes, optimizing CAC, and executing full-funnel growth strategies to maximize ROI.
I specialize in customer acquisition, retention, and lifetime value (LTV) optimization, leveraging performance marketing to drive sustainable growth. While I have experience with CRM, affiliates, and SEO through client work, my core focus is on multi-channel strategies, international expansion, and scaling high-performing teams. I thrive on mentoring talent, building processes, optimizing CAC, and executing full-funnel growth strategies to maximize ROI.
Why work with me?
8 years of Growth & Performance Marketing experience, in-house and at agencies, spanning multiple industries including Luxury Fashion, Cosmetics, Homeware, Automobiles, and Construction.
I specialize in customer acquisition, retention, and lifetime value (LTV) optimization, leveraging performance marketing to drive sustainable growth. While I have experience with CRM, affiliates, and SEO through client work, my core focus is on multi-channel strategies, international expansion, and scaling high-performing teams. I thrive on mentoring talent, building processes, optimizing CAC, and executing full-funnel growth strategies to maximize ROI.
I specialize in customer acquisition, retention, and lifetime value (LTV) optimization, leveraging performance marketing to drive sustainable growth. While I have experience with CRM, affiliates, and SEO through client work, my core focus is on multi-channel strategies, international expansion, and scaling high-performing teams. I thrive on mentoring talent, building processes, optimizing CAC, and executing full-funnel growth strategies to maximize ROI.
Languages & Skills
English, German, Spanish.
Excel, VBA, Python, SQL, GA4.
Excel, VBA, Python, SQL, GA4.
Outside Work
Former semi-pro tennis player, now into padel, squash, running & pilates. Sci-fi enthusiast.
Get in touch
Email
caroline@kolln.co
Website
kolln.co
LinkedIn
/in/carolinekolln
2024 – Present
VervauntAccount Director
Account Director
Lead a team of 12 across 24 clients, focusing on luxury fashion growth. Clients include Champion, Schöffel, Women’s Best, Fairfax & Favor, and Nanushka. Grow brands from pitch to ongoing management using MMM, Diminishing Returns, MER, and P&L analysis to optimize CAC & forecasting.
2023 – 2024
VervauntPerformance Team Lead
Performance Team Lead
Managed a high-performing growth team of 5 across 12 high-value clients. Led performance marketing, as well as advising on CRM and loyalty strategies for Sophia Webster, LUSH, MUJI, This Works, and Helen of Troy.
2020 – 2023
VervauntSenior Paid Media Consultant
Senior Paid Media Consultant
Became proficient in Meta, Pinterest, and Tiktok ads in addition to Google and Microsoft Ads. Scaled accounts and expanded growth marketing for LUSH and MUJI. Built a team of 2, integrating acquisition, retention & organic/paid synergies.
2019 – 2020
YardlinkMarketing Associate
Marketing Associate
Led digital marketing strategy & optimization, working with the founder. Rebuilt Google & Microsoft Ads, cutting CPCs by 53% while maintaining conversions. Automated reporting with VBA, saving 5+ hours weekly. Built offline tracking, Unbounce landing pages, & a custom bidding system.
2018 – 2019
Essence MediaComSearch Planner Buyer
Search Planner Buyer
Managed £9M+ budgets across 8 accounts, optimizing Paid Search. Led Google Ads, Microsoft Ads, and Search Ads 360 execution. Key stakeholder liaison, translating insights into high-ROI strategies.
2017 – 2018
TravelopeiaPPC Specialist – German Accounts
PPC Specialist – German Accounts
Proficient in Google Ads, Data Studio, Google Analytics, & DoubleClick.
2014 – 2017
University College LondonEconomics & Business, BA
Economics & Business, BA
Studied calculus, game theory, and statistics. Active in AIESEC & Bloomsbury Capital Fund.
2012 – 2014
Aloha College MarbellaIB Diploma (44/45)
IB Diploma (44/45)
Higher Level: Maths, Business & German. House Captain, Model UN participant.
Languages & SkillsEnglish, German, Spanish.
Excel, VBA, Python, SQL, GA4.
English, German, Spanish.
Excel, VBA, Python, SQL, GA4.
Outside Work
Former semi-pro tennis player, now into padel, squash, running & pilates. Sci-fi enthusiast.